ICMA Case Study

CLIENT

ICMA is a global association of secure transaction (credit) card and identification card manufacturers, card issuing organizations and equipment suppliers dedicated to advancing production, technology and security in the plastic card industry.

CHALLENGE

Increase the leadership, membership, programming and industry recognition of an international trade association.

SOLUTION

Comprehensive Association Management, Member and Marketing Services

The association was a start-up organization of less than 10 members when it came to CMA over two decades ago. It now boasts nearly 250 member companies worldwide due, in part, to CMA’s proactive membership, program and event strategies. CMA provides headquarters administration, financial management and implements member services as well as conducting a highly successful global public relations campaign which includes production of Card Manufacturing magazine.

Turnkey Event Planning, Promotion and Management

CMA provides turnkey event planning, promotion and on-site management for the association’s international EXPO, EuroForum and North American Academy Workshop events. Supported by dynamic event marketing and promotional materials, the association’s annual EXPO is a successful, must-attend event posting annual increases in exhibitors and attendance.

ACE Certification Program

CMA developed and manages a certification program for the association which credentials individual members based on their demonstrated knowledge and expertise of card production processes and technologies as evidenced by a certification exam. The growing program has proven to be a successful source of non-dues revenue and, as membership is a requirement for certification testing, has been a membership driver.

Green Task Force

Working with CMA, the association’s Green Task Force establishes criteria for labeling cards that meet environmentally-responsible standards for the plastic card industry. As a result of introducing the Task Force, membership in the association has grown.

RESULTS

Since the association’s debut with CMA, it has experienced steady growth and enjoys international industry stature as well as the rewards of increased membership and programming success.

“I’m happy to recommend CMA’s association services whenever I can. The CMA team has always provided great direction and quality marketing programs to us over the years. They continue to surpass my expectations every time.” – Michael Swiecicki, president, Checkpoint Card Technology LLC