A location-based web and mobile application website developed primarily for use on mobile devices, FourSquare enables associations to generate another element of interaction with members and attendees. The social network’s popularity continues to grow with many associations beginning to create FourSquare pages geared toward their events, enabling attendees to “check-in” at virtual venues via a mobile website application. But how do associations effectively utilize FourSquare for their events? Consider these tips for making FourSquare part of your association’s next event.
1. Establish your event online. Log-in to FourSquare and create your association’s virtual venue. Include all of the relevant information associated with your event including venue name (aka event name), where the event is being held and your association’s Twitter handle. If you are utilizing a hashtag to track the conversation surrounding your event, make sure to include that information too. Categorize your virtual event to help increase the likelihood that people will find it and include tags to give members and attendees an idea of what information they can expect to find at your virtual venue.
2. Encourage idea sharing. Through a dedicated e-blast, encourage attendees to post their unique ideas or tips on your virtual venue and offer an incentive (i.e. participants that add tips will be entered into a drawing to win a prize). Make sure your association starts the discussion by including important information about your event as well as providing attendees with a list of different activities they can do while at your event.
3. Offer existing badges. To help generate participation and increase the buzz surrounding your meeting, utilize your event as a way to help attendees earn an existing FourSquare badge. Consider the badge that aligns best with what your association is looking to achieve. This is also a great way to generate interest from people who may not normally be familiar with your association or event.
Let us help you implement FourSquare into your association’s next meeting.